Guest Columnist

Justin Webb

Justin Webb is the owner and president of FifthColor, where he leads a dynamic team in developing innovative, data-driven media solutions for some of the world’s top brands.
Webb began fine-tuning his passion for business in 1999 when he joined McKinsey & Company, where he eventually became the North American director of service operations, leading a team of more than 300.
In 2011, he left McKinsey to pursue his passion for entrepreneurship, founding Yappem – a social media platform that attracted more than 20,000 users.
In 2015, he joined forces with Anthony Batt, the president of Ashton Kutcher’s Katalyst Group, to start BevCarts – a beverage cart GPS tracking and point of sale provider for golf courses.
In 2015, Webb also purchased Sun Graphics and developed a strategy to turn a small print company of six people into a marketing powerhouse with 70-plus employees.
In 2019, he expanded his ventures by acquiring Franzen Graphics and rebranding the joint forces as FifthColor, an agency with all of the experts under one roof.

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