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Guest Columnist

Preston Cherry

Dr. Preston Cherry is the founder and president of concurrent financial planning, head of the financial planning program and director of the Charles Schwab Center for Personal Financial Planning at the University of Wisconsin-Green Bay.

Cherry has more than 15 years of financial services and academic experience, including financial planning and investment management.

He has published research in top journals, such as “Personality and Individual Differences” and the “Journal of Personal Finance.”

Cherry’s current research surrounds personality traits and financial uncertainty risks and specializes in financial psychology.