Guest Columnist

Raquel Lamal

Raquel Lamal is the media lead at Red Shoes Inc., where she oversees the award-winning earned media team.
With more than eight years at Red Shoes and a distinguished background as an Emmy®- and Edward R. Murrow award-winning television journalist, Lamal combines her deep knowledge of newsroom dynamics with expert media relations skills to drive results.
She develops impactful media outreach strategies, crafts compelling narratives and secures and coordinates media interviews as well as press opportunities.
Lamal also fosters strong relationships with journalists across local, regional and national outlets.
Her leadership and dedication make her a trusted advisor in helping brands connect with audiences, effectively tell their stories and achieve communication goals.