Driving NEW collaboration, diversity, opportunity
Shepherding a n-ewe business toward success
March 23, 2026
WISCONSIN – Associated Banc-Corp and the Milwaukee Brewers have extended their partnership for five years, expanding benefits for customers with the bank’s Brewers Checking account.
Bryan J. Carson – executive vice president and chief product and marketing officer for Associated Bank – said the agreement marks 20 years of the “Bank of our Crew” partnership and introduces enhanced fan perks tied to games at American Family Field.
Under the updated program, Carson said Brewers Checking cardholders will receive:
- 20% off purchases at the Brewers Team Store
- Double the previous discount
- Up to 50% off tickets for most regular-season home games during the 2026 season
Carson said customers will also continue to receive priority ballpark entry through Associated Bank Express Entry, presale access for select concerts at American Family Field and discounts for the Brewers’ Famous Racing Sausages Run/Walk and baseball academy programs.
Bank and team leaders said the expanded benefits aim to make games and team experiences more accessible and affordable for fans across Wisconsin.
“For 20 years, our partnership with the Brewers has been rooted in our shared love for the Milwaukee community,” Carson said. “With this renewal, we wanted to go bigger for the fans.”
Rick Schlesinger – brewers president-business operations – said Associated Bank has been a valued partner of the Brewers for two decades, and this renewal reflects the continued strength of that relationship.
“By expanding these benefits, we’re delivering greater value, improved access to games and exclusive experiences that enhance how fans engage with the team,” he said.
