‘Growing Roots, Finding Wings’ launched with 10 area educational institutions

June 30, 2025

NORTHEAST WISCONSIN – Area business leaders and 10 higher-education institutions have partnered with New North Inc. – the regional marketing and economic development corporation for the 18 counties of Northeast Wisconsin – to tell the story of why the New North region is the best place to “grow your roots and find your wings.”

“Growing Roots, Finding Wings,” New North CEO Barb LaMue said, is a digital marketing campaign that will feature a series of testimonial videos by New North board members, key leaders in the region and alumni from the 10 participating institutions. 

LaMue said the campaign highlights the competitive advantage of the New North region.

“We understand the current uncertainty about the value of a college education, often linked to concerns about the return on investment and the costs associated with obtaining a degree,” she said. “Growing Roots, Finding Wings is our chance to share why higher education is ‘worth it.’”

The 10 participating higher-education institutions in the New North region are the College of Menominee Nation, Fox Valley Technical College, Lakeland University, Lakeshore College, Lawrence University, Moraine Park Technical College, Northeast Wisconsin Technical College, St. Norbert College, UW-Oshkosh and UW-Green Bay.