Valley Transit launches new fare payment system, fare

August 11, 2025

APPLETON – Valley Transit, the public transportation service in the Fox Cities, officially launched its new payment system earlier this month.

Ron McDonald – general manager of Valley Transit – said WisGo, powered by Umo, allows riders to pay their fares using either a mobile app or a reloadable card.

“We’re excited to introduce WisGo to our community,” he said. “By offering more convenient payment options and fare capping, we’re making transit more accessible, affordable and rider-friendly.”

Additionally, McDonald said Valley Transit is introducing fare capping, ensuring riders don’t pay more than a daily or monthly limit while using WisGo.

The system, he said, keeps track of each trip a rider makes and ensures that once the daily or monthly fare cap is reached, all additional rides and transfers for the rest of that day or month are free.

“Fare-capping will be instrumental for our riders,” he said. “For regular fare riders, the fare cap is just $4 per day – the cost of two rides. Monthly, the cap is $60. The more people ride, the more they can save.”