M2 Logistics delivers 25 years of relationships, tech solutions

Matthew Day

Staff

May 4, 2026

GREEN BAY – Founder/CEO Paul Anderson said M2 Logistics has thrived over the past quarter-century in transportation and supply-chain solutions thanks to one word: relationships. 

Anderson said ongoing technology upgrades have helped strengthen those genuine relationships, making for some humorous reflection. 

“Twenty-five years ago, we thought we were high-tech when we got our second fax machine,” he laughed. “I do remember that day, when we thought, ‘Jeepers creepers, we’ve evolved.’” 

As the company has kept at the forefront of transportation-centric tech, Anderson said his team has been able to move more and more freight – primarily for small-to-mid-size carrier-partners in the manufacturing and distribution sectors – across a growing footprint. 

Currently headquartered in the City of Green Bay, at 2701 Executive Drive, Anderson said M2 Logistics also has offices in Denver and Salt Lake City.  

The national offices, he said, enable the company to not only span geography and time zones, but to build and better maintain relationships throughout the U.S. and North America. 

“There are different business needs [when] servicing customers in the Upper Midwest or the East Coast than there are [for example] in the West Coast…,” he said. “That’s eventually why we selected those markets. But if you’re going to service a mid-market, a lot of people still want to deal, shake hands with and look in the eye of the people they do business with.” 

Going forward, Anderson said M2 Logistics has its eye on an even larger service area. 

“We’re aggressively expanding into getting more into the international [markets] and drayage, which is port activity,” he said, “and then continuing to build out our core services of truckload and LTL (less-than-truckload) services.”  

As M2 Logistics looks to scale its business, Anderson said the key is staying true to the company’s core identity while responding to customer demand for expanded, more global services. 

Such expansion, he said, has been common throughout the company’s first 25 years, and will persist into its future. 

However, Anderson said expansion will never come at the expense of M2 Logistics’ external and internal relationships, which he cherishes more each year. 

“I am blessed every day to come in and be around not only those who are still with us, but remembering those who came before us, and creating new opportunities for those who are with us today,” he said. 

Providing solutions – not trucks 

Anderson said M2 Logistics’ focus on relationships dates back to its beginnings, when he co-founded the company in 2001 with Mike Sullivan and Bob DeVos, who have since retired.

“We all had a transportation and supply-chain background that we felt lent itself to a non-asset-based service and solution to meet the needs of the marketplace,” he said. “Our industry is really driven by the small- to mid-size carriers we support.” 

For example, Anderson said smaller carriers may lack their own dedicated sales team, which can hinder their expansion capabilities. 

“We felt with our experience and understanding, we could bring value to our carrier-partners,” he said, adding that all three founders had also forged strong networks while working for larger shipping companies. 

From the start, Anderson said M2 Logistics’ role has been to work with carriers to provide solutions. 

“There are opportunities to haul freight for the customers we represent, as well as to gain freight or loads from our customers,” he said. 

Anderson said target customers have always been part of the mid-market – which inspired the “M2” name – with both mid-sized carriers and shippers. 

“We’re really focused on… the middle market that may not have the technology, resources, levels of access,” he said. “It’s our job to bridge those gaps and provide not only the people, resources [and] sourcing carrier options, but also technology and processes to help them evolve as businesses.” 

One thing M2 Logistics does not provide, Anderson said, is trucks – and there’s no plan to ever do so. 

“Our fundamental belief is if you own the equipment, you’re not going to treat your partner-carriers the same way you do your own assets…,” he said. “I think it’s a conflict everybody goes into and thinks they’re going to be pure in that decision-making process. But, at the end of the day, my opinion: when you have cash invested, you’re going to favor your own assets versus doing the right thing for the customer and your partner-carriers.” 

Anderson said the authenticity of avoiding this conflict of interest only adds to the relationships built on proactive communication, anticipating needs and representing reliability in a transportation industry where “there are things that go sideways” at any moment. 

“Our mission is to make it as flawless as possible, but we’re dealing with man and machine, and things happen,” he said. “So, you have to have creative problem-solvers who, as [they] gain experience, can understand where there can be gaps in that simple process of picking a load up and delivering it on time and putting the customer first.” 

By upholding the company’s commitments, Anderson said M2 Logistics has been able to strengthen its relationships while building its reputation and gaining referrals. 

The company’s expansion, he said, is a credit to the ingenuity of its approximately 100-person staff. 

“[Our strength is] the ability to stay focused, as much as our business has evolved and the complexities have changed and technologies have advanced,” he said. “We have a really robust group of people to keep us fresh and innovative.” 

Extra tech 

After years of outsourcing M2 Logistics’ IT support and operating infrastructure, Anderson said the cost became “unmanageable” as the company and its needs grew. 

M2 Technology, he said, was founded as a sister company roughly eight years ago to address this related market need, while leveraging existing talent.

Anderson said the idea behind the business mirrored M2 Logistics’ approach – service-first, with dedicated teams who understand customer networks so calls go directly into problem-solving, not a call center.

“Because if your systems go down, chances are, you’ve got a lot of people sitting around with nothing to do,” he said.

Anderson said M2 Technology’s value was quickly perceived by the marketplace, and its customer base has continued to grow, while fostering the growth of its customers’ businesses. 

“In the event that something isn’t working, they’re expanding or they need new configurations or their systems need to evolve, we’ve got a team of people who are ready, willing and able to support those business transitions,” he said. 

Meanwhile, Anderson said M2 Logistics’ own tech evolution marches forward. 

“We’re really getting headlong into the AI component of it, of how we streamline and use technology to drive speed and efficiency and utility, utilizing our TMS (transportation management system) technology – which is transportation management system – to drive manual tasks out of the process and free up people’s time to think and proactively problem-solve versus doing task-oriented work,” he said. 

The roads ahead 

Anderson said M2 Logistics’ investment in solutions-providing technology is ongoing, as it works to offer customers a low-cost TMS platform with a broader supply-chain focus that expands beyond truckload and LTL carrier sourcing.

“What we have invested in is really a middleware that allows greater flexibility, speed response and adaptability to take the complexities of our customers’ data as well as the systems and solutions we provide to help support their business,” he said. “By utilizing the middleware, we’re able to shrink that speed to solution.” 

One of the most common challenges M2 Logistics’ customers face, Anderson said, is when they have “legacy systems that aren’t compatible with integrations.” 

As for his own company’s legacy, he said he anticipates a bright future, thanks to staff who have been with M2 Logistics from the start, as well as the “bright young talent” continuing to join the team. 

Anderson said for him, the external and internal relationships associated with the company are “a huge source of pride… I love it.” 

He said the “big dreamers” who continue to fuel M2 Logistics’ expansion share this passion for influencing others and improving businesses in a manner that transcends mere transactions. 

Anderson said though fundamentals are key, ongoing improvements in process and technology are needed to drive out wasted costs, make a difference in people’s lives and invest in long-term service needs.

“That’s what energizes me and keeps me wanting to come into work every day – being around great people,” he said.

To learn more, visit m2logistics.com.