Guest Columnist

Erica Gollhardt

Erica Gollhardt is the vice president of integrated marketing at FifthColor, where she leads high-performing teams across strategy, creative, digital and print to deliver full-funnel marketing solutions.
With a background in psychology and more than a decade of experience in marketing and business strategy, Gollhardt brings a unique perspective to brand building – balancing data, creativity and human behavior.
She’s passionate about connecting sales and marketing efforts, simplifying the complex and driving growth for both emerging and established brands.
Gollhardt is also a firm believer in mentorship, collaboration and building strong cross-functional relationships that move business forward.