Guest Columnist

Samantha Boucher

As Oconto County’s tourism director, Samantha Boucher promotes the beauty, recreational opportunities and commercial possibilities of Wisconsin’s Northwoods.

Boucher has worked in the tourism and hospitality sector for more than 10 years.

Equipped with comprehensive knowledge of the region and well-developed communication skills, Boucher is a strong voice for Oconto County and an effective leader in Wisconsin’s tourism industry.

She is committed to welcoming visitors, businesses and industry to Oconto County and making sure they have a positive experience.

Boucher is also passionate about giving back and has volunteered for numerous organizations over the years.

She currently serves on the Oconto Unified School Board of Education, Bellin Northern Advisory Board, Lakewood Chamber of Commerce Board, Bellin Young Professionals and the Oconto Area Chamber of Commerce as president.

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