Vesta receives national recognition for ‘making the world a better place’
A rebrand for the chamber made to be ‘greater for you’
De Pere True Value reinvents itself while preserving roots
Major renovation reimagined the longtime hardware destination at 1212 N. Broadway
Retail
‘Rooted in family, built on hard work, raised with heart’
Granite Ridge Farm focused on raising 100% grass-fed beef
New eras, next levels – Parallel 44 relocates to Door County
Kewaunee-based winery to consolidate to one location, rebrand Door 44
All Retail
Fourth generation takes over as Seroogy’s marks 127 years
Martha Seroogy keeps family legacy alive as the new president of the De Pere chocolate shop
‘We’re somebody’s tradition – that’s really special’
Artisan goat cheese, gelato cafe, retail shop founded by local family
Sargento, Baker Cheese to open Francis Baker Cheese Store
New ownership, small business grant for Uptown Girl
Longtime employee Taylor Hennes was given reigns of Kaukauna boutique/salon in 2025 when former owner retired
Bluebird Boutique migrates two miles in Menasha
New space off US 441 allows for even more ‘eclectic’ inventory
New farm goods store opens in Town of Glenmore
Vanden Wymelenberg Farm Goods sets up shop on Dickinson Road
Luba Libations in preparation for one-year anniversary party
Founders inviting community to celebrate the journey, future growth
Chocadoodledoo making emotional move from Antigo to Waupaca
Shop owners decided to relocate amid ‘steady decline in business’
The Sawbuck set to reopen in ‘Land O’ following refresh
Owners expand micro bakery’s commercial equipment, upgrade prep space, expand seating
Tractor pull tradition helps launch Wisconsin brewery
Wet Beaver Brewing Co. reaches 250 retail locations statewide