Point Supply LLC – more than a supply store

Cheryl Hentz

Contributor

March 2, 2026

STEVENS POINT – Though Todd and Danette Stiteley have only owned Point Supply LLC (3717 Patch St. in Stevens Point) for a little more than a year, the couple said they’ve worked hard to support the community they call home.

First-time entrepreneurs, Todd said he spent 29 years working on a farm before they purchased the 42-year-old business, while Danette worked as a medical assistant for Aspirus.

Fourteen months in, the couple said they’re still learning the ins and outs of running a business, especially one with such a wide range of products and services.

Grateful for the support they’ve received, Todd said giving back has always been a priority, guiding their commitment to philanthropy from day one – specifically with nonprofits.

“We should all be aware these organizations exist, and we should do what we can to help support them, because they’re integral to our communities and the people who live in them,” he said. “So, we try to put our charitable contributions toward things that are important to the community.”

Some of the many organizations that have been recipients of Point Supply’s generosity, Todd said, are CAP Services, the Portage County Humane Society, the Boys & Girls Club, Operation Bootstraps, the Salvation Army and a variety of community thrift stores. 

Last year, he said they also donated some items to the Tomorrow River Trail Half Marathon.  

“We do some sports and fisheree stuff, but we really try to focus more on the nonprofits that benefit the community,” he said. “We find a way to either give them a decent break on what they’re purchasing from us. Or, if it’s a situation where someone is doing a fundraiser, like selling popcorn at an event or something like that, we may donate the popcorn and the bags. When you can donate the raw materials for those kinds of things, that really helps them to be able to get more donations.” 

Being relatively new to the business world, Todd said they are still exploring ways to give back and make a meaningful impact on the community.

A major career change

After spending nearly three decades in one career, making a leap into something entirely different can be daunting – something Todd said he readily acknowledges.

Still, he said he felt a calling to pursue a new path and decided to go for it.

“When I saw the ‘For Sale’ sign in the window of a place I’d shopped at for years, I wanted to see it keep going,” he said. 

A full-circle moment of sorts, Todd said he and Danette sourced their entire kitchen from Point Supply years earlier.

“Our whole kitchen came from here, from appliances right down to the pots and pans and cooking utensils,” he said. 

Todd said Point Supply’s 42-year history as an established business was a key factor in their decision to buy it.

“There’s been a huge learning curve, but it’s exciting, and we’re learning all kinds of stuff we never thought about before,” he said. “[And] we live in a very supportive community, and we’re part of the Portage County Business Council, so that has helped… We’re cautiously optimistic about the whole thing and our future.”

The duo marked their first anniversary as owners with an official ribbon-cutting ceremony, which Todd said they had intentionally postponed.

“We waited a while to do that because we wanted to have the store arranged the way we wanted,” he said. “We moved some things around, put up some additional shelving and expanded the retail area so customers have easier access to stuff. We also wanted to make sure we had been operating the store for a little while, at least, so we knew what we were doing.”

Todd said he has two full-time employees in addition to himself, but on Saturdays, the whole family is involved – including their 14-month-old mini Goldendoodle, Maverick, who serves as the store mascot.

Wherever the family goes, Todd said, Maverick goes as well.

The couple said their two boys are at the perfect age to pitch in and genuinely enjoy helping in the store.

Todd said they assist with checking out customers, packaging purchases, helping carry items to customers’ cars, breaking down boxes, sweeping and mopping and any other tasks that need attention.

This approach, he said, allows their children to learn about running a business firsthand, while he and Danette continue learning and adapting themselves.

As members of the Portage County Business Council, Todd said they have the opportunity to connect with a wide variety of local business owners – an experience he finds especially interesting.

“It’s fascinating to me to see what all these other businesses do and how they operate,” he said. “All these other industries that are out there are exciting to learn about.”

Todd said observing how other entrepreneurs operate is giving him valuable insights that are helping him grow as a business owner.

If they don’t sell it, it may not exist

Todd said Point Supply serves three primary industries: bars and restaurants, janitorial services and health care.

In broad terms, he said the store provides these sectors with the supplies, equipment and chemicals they need.

Because Point Supply offers such a diverse and extensive product line, Todd said the business benefits from multiple streams of revenue.

When one industry experiences a slowdown, he said activity in the others can help balance the flow.

With such a wide range of products, Todd said it’s difficult to capture everything Point Supply offers – but chances are they have something nearly every business could use.

“We sell, deliver and install bar and restaurant food service equipment, disposables, chemicals needed to properly clean restaurants, small wares, tables, chairs, barstools and hand sanitizers, among other things,” he said. “Basically, anything you see if you walk into a tavern or restaurant, we can do.”

Point Supply’s janitorial offerings, Todd said, include equipment, cleaning supplies and chemicals that serve restaurants, schools, healthcare facilities, offices, retail spaces and more.

“We even sell to grocery stores and convenience stores,” he said. “If someone needs janitorial equipment, cleaning supplies and disposables, we definitely have it.”

Since buying Point Supply, Todd said he has discovered there is a whole other world that comes to life after people leave the office at 5 p.m. (or whenever they close). 

“We deliver to a lot of cleaning companies that go out to businesses, large and small, and clean all these places at night,” he said. “I had no idea that even existed.”

Guided by the motto “Serving the servers,” Todd said they focus on providing support and solutions for the people who keep restaurants and other businesses running smoothly.

“That’s what we want to do,” he said. “There are so many people working after normal business hours that you don’t see who we’re looking to serve.”

Todd said Point Supply also offers an extensive line of chemicals and cleaning supplies tailored for the healthcare industry, including products for kitchens, laundry rooms and other specialized areas.

Though some chemicals can be used across multiple industries, he said certain products are specifically formulated for healthcare settings.

“Some of them have to be different from industry to industry, and even have to be dispensed differently,” he said. “So, what could be used in a bar or restaurant setting can’t necessarily be used in a healthcare setting. But we have the chemicals necessary for the healthcare and janitorial industry, so if someone has a need, they should call us.”

Todd said Point Supply has expanded its offerings to include commercial Bissell vacuums, a range of cleaning products for homeowners and businesses and cookware suitable for homes, businesses or campers.

Point Supply’s offerings, he said, also include popcorn seeds, oils, salts, bags and popping machines, as well as a full range of baking supplies and maple syrup harvesting equipment.

Though comprehensive lists of Point Supply’s many products are available at pointsupplywi.com, Todd said it’s not all-inclusive, as they’re always adding new products and services. 

On the service side of the business, Point Supply started offering a sharpening service last April that Todd said goes far beyond knives.

Customers, he said, can bring in almost any blade – scissors, axes, chainsaw chains, wood chisels – for professional sharpening.

Covering an approximate 40-mile radius, Todd said, “I think we may be delivering more than the previous owner did.”

“We’re definitely focusing heavily on customer service,” he said.