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Advertising from a wide-angle view

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November 4, 2022

With the ever-changing landscape of technology, there are endless opportunities to advertise one’s business.?

In an online setting, paid ads and social media can help generate information and data that can be useful in hitting your business goals.?

In a more traditional setting, print ads allow you to be flexible and produce high engagement from audience members. 
Together, these advertising methods allow you to create a plan that is best suited for your business to reach its targeted audiences.

Print ads
Option No. 1 – print media, which can afford a business the opportunity for high engagement among readers.?

For example, people who subscribe to a newspaper or a magazine have made the conscious decision to read it – therefore, they are interested in what it has to say and who is published in it.?

In addition, print ads don’t require scrolling – they can be viewed in a single glance, which can help hold a reader’s attention. 
Print ads can also provide a high range of flexibility.

Oftentimes, you can choose where to place your ad in a publication – whether it be a particular size or a special region edition, you can designate a placement that would best benefit your business.

Finally, print media possess longevity.?

Print media, such as a newspaper or magazine, tends to be passed around from reader to reader or sit in doctor’s offices and shops for long periods of time.

This gives your print ad the chance to reach a larger audience over time.

Digital ads
Another option to consider is digital advertising.

Digital advertising may allow you to have access to data that calculates how your ads are performing and projects what changes you can make to reach your business goals.?

Online digital advertising may also give you the ability to target specific audiences and demographics.

Platforms, such as Google, Facebook and LinkedIn, have tools to help generate and produce ads that could help increase awareness and visibility in an online space.

Social media
In addition to investing money into paid print and digital ads, businesses could also benefit from investing time and energy into building a social media presence.

Advertising on social media can be as simple as creating a profile and posting content that is relevant to your business and that your customers will enjoy.

Social media can provide easy ways to connect with your customers, build meaningful relationships, establish trust and build a loyal customer base.

Ultimately, advertising has a wide range of methods and tools available to promote your business.

It is important to consider the benefits of each method, determine who your target audience is and the best way to reach them when deciding what approaches will be the most valuable to your business’ success.

Sydney Zima is an account assistant with Leonard & Finco Public Relations, Inc.

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