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April 6, 2026
APPLETON – Green Bay Packers quarterback Jordan Love recently made a stop at the U.S. Venture building in Appleton to surprise three Northeast Wisconsin schools/sports teams with new Nike cleats.
Gillett/Suring High School baseball/softball, Appleton West High School softball and Water Cities Soccer Club Academy were the recipients of the cleats as part of Love’s “10ve for Cleats” campaign, presented by U.S. Venture.
Organizers of the event said The Hands of 10ve Foundation – a 501(c)(3) established in 2024 by Jordan Love, which The Business News first highlighted in its Sept. 9, 2024 issue – aims to inspire and empower children from all backgrounds to participate in sports, supporting both physical and mental well-being.
Through its initiative “10ve for Cleats” – pronounced “Love for Cleats” – the Packers QB pledged to donate new cleats to a youth sports team in Wisconsin and a team in his hometown of Bakersfield, California, for every touchdown he scored.
With his 23 touchdowns scored during the 2025-26 season, his Hands of 10ve Foundation selected 23 teams from Wisconsin and 23 from Bakersfield to receive cleats.
In total, Love said his foundation will donate nearly 2,000 cleats over the next few months.
“To be present with some of these teams when I hand out the cleats is awesome,” he said. “I love seeing their reactions, and hopefully, something like this can help propel them to some success on the field, while rocking some new cleats.”
Love said he hopes to keep the momentum going.
“The number of sports teams we give cleats to is obviously based on my touchdowns, so I want to get that number up even more next season to get more teams involved,” he said. “I definitely want to get more than 23 touchdowns next season.”
Organizers said the Hands of 10ve Foundation also aims to raise awareness about mental health and suicide prevention and foster stronger relationships between law enforcement and the community.
Adding to the excitement of the events, Love said his visits are often a surprise to teams.
“I’m not able to make every presentation, but with the ones I do attend, the teams are unaware I’ll be there,” he said. “The kids [here today] are sitting in a room, probably wondering what’s going on. When I do finally come in, it’s awesome to see the shock on their faces and interact with them.”
From its inception, Love said the foundation was meant to go beyond football.
“With playing in the NFL, the amount of cleats we get and go through daily is something we don’t even think about,” he said. “Looking back on my youth sports days, there were kids who didn’t have cleats or had to wear hand-me-downs. Some kids probably stopped playing sports because they didn’t have the proper equipment.”
Love said sports teach kids “so many good lessons,” and if giving them a new pair of cleats keeps them engaged, “I’m all for that.”
For more information on Love’s foundation, visit handsof10ve.org.
