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November 2, 2026
DE PERE – This holiday season, Seroogy’s Chocolates is inviting chocolate lovers to count down to Christmas with its new, limited-edition Advent Calendar, offering customers a nostalgic holiday experience inspired by Seroogy’s nearly 130-year history in De Pere.
Only 1,000 advent calendars will be produced as part of this one-time release.
Over the 25 days leading up to Christmas, President Martha Seroogy said customers will be delighted with a surprise Seroogy’s treat, from mini meltaways and rich caramels to chocolate-covered Oreos, fudge, and more.
The calendar’s hand-illustrated artwork was also created by Portland-based artist Mandy Arroyo, and celebrates Seroogy’s heritage and the De Pere community that has been home to the chocolatier since 1899.
“We wanted to create something that brings together the traditions, stories, community, and, of course, chocolate that have made Seroogy’s so special for generations,” Martha said. “The ‘Holiday House’ is a nod to our own history. From the 1950s through 1992, when my grandfather Al led the company, we were known as Seroogy’s Holiday House. Bringing that piece of our past back to life felt like the perfect way to celebrate where we’ve been while creating a new holiday tradition for families today.”
Pre-orders for Seroogy’s Advent Calendar opened Oct. 6 at seroogys.com, with the calendars expected to launch in November – available for purchase at Seroogy’s retail locations in De Pere and Ashwaubenon, online or by phone at 920-336-1383, while supplies last.
