Raise a glass to 150-plus years of brewing tradition
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May 4, 2026
APPLETON – Co-owner Nicole Lindquist said Bona Fide Juicery – a local cold-pressed juice chain offering smoothies, acai bowls and other health-focused options, is celebrating a recent interior refresh of its location in Appleton.
First featured in the Nov. 17, 2025 issue of The Business News, Lindquist said she and fellow Co-owner, Chris Strauss, founded the Bona Fide because they “believe in clean eating.”
Lindquist said the Appleton location was the second of now six Bona Fide juice bars to open since their first in 2017.
“We opened [in Appleton] one year after our first location in De Pere,” she said.
When she and Strauss opened the Appleton Bona Fide Juicery, Lindquist said they were “on a very tight budget” – completing all of the renovation work themselves.
“Now that we’ve been there for quite some time, we decided it need[ed] a little bit of love to reflect the same aesthetic and vision [of] our other locations that we have built out a little more recently,” she said.
Starting with the guest area, Lindquist said phase one of the refresh focused on aesthetics and customer comfort.
“We started with just a small portion, adding a little more seating, making it a little more comfortable, adding some outlets and stuff like that for people to hang out on their laptops, since we do have the college nearby,” she said.
Lindquist said a phased renovation approach allowed the location to remain open, though phase two’s infrastructure work will force a short-term shutdown.
“We will have to close for a day or two just because of plumbing and stuff like that,” she said. “I’m not sure when this is going to occur, but we do plan on that [phase] at some point.”
Upgrades to staff “workflow behind the bar,” Lindquist said, are also expected in phase two.
“We’ve obviously evolved and need to adapt to our business needs,” she said. “Now that we’re eight years into that space, things have changed a little bit for what we need for our workspace.”
Two years ago, Lindquist said she and Strauss completed similar upgrades to Bona Fide’s De Pere location as well.
“All of our locations now have the same feel or are very similar,” she said. “Even though you’re walking into a different Bona Fide, you should always be able to identify where you are without seeing our name.”
Ongoing innovation
In its Jan. 26, 2026 issue, The Business News featured Bona Fide Juicery’s official opening of its seventh location in downtown Green Bay – which includes a new cafe-style menu, service area and central production hub.
“We didn’t know what to expect going downtown Green Bay, because we obviously haven’t been there before, but it serves [as] our production facility, so we were just happy to be there for that [reason],” she said. “Any guests who came in and visited us for the new cafe experience were just a bonus, but it has been great, and we’ve enjoyed serving everyone.”
Though only four months into operations at their newest location, Lindquist said their fresh-minded innovation never spoils at Bona Fide.
“We are adding [the] matcha offerings we have at our cafe location [in Green Bay] to all of our locations,” she said. “That will be starting in a few weeks… [and], for our bread, we just partnered with Thunderbird Bakery in Oshkosh.”
Additionally, scrolling down Bona Fide Juicery’s Facebook page shows the juice bar has also recently introduced its own in-house, plant-based protein additives and beverages – following “years of formulation.”
“We’re always expanding our offerings; refreshing and adding to our seasonal menus; [and are] always finding new ways to partner with local [vendors],” Lindquist said. “We really look forward to a busy summer.”
For more, visit Bona Fide Juicery’s Facebook page, or bonafidejuicery.com to find its locations and access its menu.
