Staff

Rachel Kroeger

Rachel Kroeger joined The Business News as a staff writer in September 2024 and was promoted to digital editor in September 2025. A native of south-central Wisconsin, she grew up in a small town with her three siblings before heading to Northeast Wisconsin to attend St. Norbert College. After earning her bachelor’s degree in political science and government, she discovered a passion for storytelling through the Washington Media Institute in Washington, D.C., where she served as a media intern and wrote for metropolitan crime reporting website D.C. Witness. She then returned to Wisconsin to work as a newscast producer for WBAY-TV before transitioning to business journalism. When she’s not working, Rachel enjoys spending time with her husband, Ben, and exploring their family's property in the Northwoods – especially during her favorite season, fall.

Energy Technology Education Government Arts, Entertainment, Recreation Professional Services Sports Service, Hospitality Economic Development Construction Manufacturing Health, Human Services Transportation Retail Agriculture, Forestry Nonprofit Finance, Insurance Real Estate Legal

Further Reading