
January 6, 2025
PLOVER – After taking over the reins earlier this year, Kaleb Bindrich said it was time for a rebrand of the company his father built over the past 25 years.
“My dad founded the company as Eagle Cleaning of Wisconsin, but because I took over and had to redo the LLC, I changed the name to Eagle Cleaning and Upholstery to better represent the company,” he said.
Bindrich said Eagle Cleaning, located at 3636 Coddington Road in Plover, specializes in carpet cleaning and upholstery.
“We do both commercial and residential carpet cleaning,” he said. “We also do upholstery of chairs, couches, etc., and we also offer floor waxing.”
Bindrich said when his father took over the company from a friend more than 25 years ago, he focused more on janitorial accounts.
“Even my dad was starting to get away from janitorial accounts,” he said. “That really didn’t make the company much money, so when I took over, it didn’t make much sense to continue on that route. Carpet cleaning can actually be profitable, so instead of having the company spread out in different services, I figured let’s focus on what services we’re good at and can help us make a profit. Having said that, I’m still focused on getting better at what I do.”
Bindrich said with his dad’s age, the transition to ownership “just made sense.”
“I’ve been wanting more work and wanting to push the company to higher places,” he said. “My dad is 63, and he decided to retire early. I had been working for him – between part-time and full-time – since 2007. I have gotten to know the ins and outs of the business.”
A few changes, ideas
Though accepting credit cards has been the norm for many businesses for decades, Bindrich said Eagle Cleaning only recently started doing it.
“I know that sounds crazy, we’ve never accepted credit cards, but we do now,” he said. “In addition to carpet cleaning/upholstery services, I’m doing research and dabbling in carpet dyeing.”
Bindrich said carpet dyeing is a process where a special dye is used to restore the original color of a carpet.
“If there is a spot or stain I can’t get out (from cleaning), the hope is I can at least offer carpet dyeing and get it really close (to the original color),” he said.
Bindrich said it can help with faded spots, sun damage, stains or if the carpet has an outdated color.
Quite the process
Bindrich said carpet cleaning equipment hasn’t necessarily changed over the years, but there are several different cleaning methods.
“I use a steam cleaning system,” he said. “Instead of maybe like your Rug Doctor where it’s just going to agitate the carpet and try to rub the dirt out, I use steam and hot water along with our pre-spray mixture.”
Bindrich said if the average person doesn’t know much about carpet cleaning, it’s a pretty detailed process.
“I come in with two hoses that come from the truck unit,” he said. “One is water, which we hook up to a pre-spray unit where we put soap in and spray it. That works its way into the carpet, loosens stuff up and does its magic. Then I’ll go back to the truck and pull the second hose in, which is a vacuum hose. Those two hoses get hooked up to a wand, and that wand sprays steam out along with having suction at the end of it. I’ll steam back and forth and suction out the dirty carpet.”
Bindrich said he recommends customers have their carpets cleaned every six months – “most people don’t realize how dirty their carpets are until they get cleaned.”
“Most people don’t realize how often you should have your carpets cleaned,” he said. “The more you can prevent your carpet from becoming dirty or having tracking or stains, the longer it’s going to last. It’s an investment, right?”
Bindrich said pet owners should have their carpets cleaned more often.
“If you have animals or pets, they dribble urine or drag their butt on the carpet – things of that nature,” he said. “You get germs and all sorts of junk that gets in the carpet, but we can sterilize that.”
It might be a misconception that cleaning your carpets so often might lead to them getting damaged or soaked with water, but Bindrich said that simply isn’t the case.
“I am not soaking your carpet to the point it’s getting really wet – I wouldn’t even call what I do making them damp,” he said. “When the steam comes in, that interacts with the different chemicals, and it’s almost like a magnet. It magnetizes that junk and garbage and everything in the carpet – then it gets sucked into the machine.”
Into the future
Bindrich said for now, everything at Eagle Cleaning will be status quo – except for a few minor changes.
“I’m just trying to take it to the next level,” he said. “I’m working with a company on having all new stickers put on the truck, and we’re redoing the icon of the company so it’s going to have a new image. I’m also working on redoing the website.”
Bindrich said based on customer feedback, he knows he’s doing a good job.
“I know the equipment we have and the products we use are amazing,” he said. “I’ve had many people tell me, ‘Not only have you been cheaper, but you did a better job compared to a bunch of the competitors.’”
Though Bindrich said the residential side of the business is a large part of what Eagle Cleaning does, he also does plenty of commercial properties.
“I also do nursing homes, hotels and I did Shopko Optical about six weeks ago,” he said.
Because Eagle Cleaning “is a one-man show,” Bindrich said it keeps him plenty busy.