
December 30, 2024
WISCONSIN – Bergstrom Automotive – which has 40 dealerships in Wisconsin – has again expanded its footprint with the acquisition of Lexus of Madison.
The facility is located at 8000 Airport Road in Middleton and is now open for business as “Bergstrom Lexus of Madison.”
John F. Bergstrom, founder/executive chairman, said with this acquisition, Bergstrom Automotive now employs more than 2,500 teammates in the state.
This is Bergstrom Automotive’s second Lexus dealership, John said, with the group’s Lexus location in Appleton having earned the Elite of Lexus Award for 23 consecutive years.
He said Bergstrom Lexus of Madison will be the fifth Bergstrom location in the Madison market, including a recently completed body shop.
“We are honored to represent Lexus in the Madison market,” John said. “For more than 40 years, our focus and commitment has been to deliver great guest experiences. The Lexus brand aligns with our approach of providing this elevated experience to our guests.”