Calling all adventurers

Sue Grossardt

Contributor

November 2, 2026

BELLEVUE – Anticipation is increasing among adventure enthusiasts after the recent announcement of Vertical Point Adventure Park – a new indoor climbing experience soon to be underway at 3301 Monroe Road.

“The $15-million development is vast and spreads to 80,000 square feet of floor-to-ceiling climbing for fun,” Owner Paul Lubinski said, “not only for families but local companies and their employees will be joining in, too.”

Lubinski and his wife, Katie, said they were inspired back in 2013 by adventure parks around the country and wanted to bring a taste of that back to the Green Bay area.

“We had visited a place in St. Louis called City Museum and were just blown away by what they offered,” Lubinski said. “That particular building was a 10-story former shoe factory back in the day, and they turned it into essentially a multi-story indoor adventure building. I’ve never seen anything like it.”

While each experience was unique, he said nothing compared to their time at City Museum.

“[That one] gave us the idea, as we said to ourselves, ‘Hey, we could do this in Green Bay. It may not be to that scale, but we could envision it.’”

The couple continued to explore other adventure parks across the country to build the inspiration they needed to launch their own park, and were convinced the one thing they wanted to create was a uniquely different indoor recreation experience, he said. 

“We went on different family vacations to a variety of different places,” Lubinski said. “I’m one to actively seek out unique family entertainment centers and adventure parks of different kinds. I still like to think that over the years I’ve probably been to every theme park and indoor adventure park, including those in Florida, Tennessee, Texas, and Colorado and [even] Dollywood Amusement Park.”

The journey continued, and in 2018, Lubinski said they almost bought a property to begin the process of creating the adventure park. 

However, like many projects at that time, he said the COVID-19 pandemic halted their plans – postponing any progress on the park until they were in a place to search for property again.

“Over the last several years, probably since we’ve really been working directly on this project to bring it to fruition, I have been researching every metric available on the indoor entertainment industry,” he said. “There’s a lot of information out there, along with the national organization, the International Association of Amusement Parks and Attractions (IAAPA), to harvest industry knowledge.”

Lubinski said during their most recent search, he and Katie “explored a few locations and settled on the Green Bay corridor” because of its accessibility, describing their Monroe Road property as a “prime location.”

“Once the new bridge goes across the Fox River and links up with Green Bay it’s going to be really easy for anybody from Appleton along with people from Kaukauna and surrounding communities to access us,” he said. “It is going to be super convenient for them.”

A new look on adventure

Lubinski said specific details regarding the park attractions are being kept on the down-low for the eventual grand reveal, though he did elaborate on some features future customers can look forward to. 

“We’re going to build something totally different,” he said. “These are not like your ordinary plastic slides that come with a play set or you see at a local park. Our building is going to reach 45 feet in height. Our slides are specially designed just for the park. I’d call them both elaborate and robust.”

While Vertical Point will include many uniquely designed slides, unlike what people normally see as slides, he said the park will also have a high ropes course, floor-to-ceiling custom-engineered climbing walls, laser tag, along with a 3-D theater. 

Lubinski noted their strategy is to create a space for people of all ages to explore, crawl, and climb.

“What we really want to create is a business that when moms and dads and grandparents  [come to Vertical Point] with the kids, they look around and they say, ‘Boy, I’d actually like to do everything the kids are doing – I’d like to climb that with you,’ or, ‘I’d like to go down that slide with you.’”

Lubinski said they want Vertical Point Adventure Park to be a place where adults can feel like they are taken back to their childhood.  

There will also be a place for just toddlers and smaller children and their parents, separate from the bigger kids, he noted.

“Most facilities are not designed for adults,” he said. “They are really kid-friendly, but they aren’t adult-friendly because the equipment [simply] is not large enough.”

These facilities, Lubinski adds, will be for more than just families, but businesses looking to shake up their get-togethers.

“We are going to host corporate parties along with companies of all sizes who are looking to have their team-building experience here as well.” 

Lubinski said they are excited to share this new experience with Green Bay and the surrounding area and hope to give back to the community through their work at Vertical Point Adventure Park.

“I guess we’ve always thought that northeastern Wisconsin is a special place to live with great families,” he said. “It’s a place where everyone seems to care about their neighbors and their community. We wanted to create something genuinely extraordinary for families in Northeast Wisconsin, [and] we are making an investment in our community in order to give families a state-of-the-art indoor option. We believe everyone will be truly amazed.”

Though the park does not have an official website yet, Lubinski said early followers can expect to see its digital platforms live online as they prepare to break ground.