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Chapter Aesthetic Studio sets up shop in Ashwaubenon

It is the first Wisconsin location for the nationally known med spa

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April 21, 2023

ASHWAUBENON – Last month, Chapter Aesthetic Studio opened its new location along Oneida Street in Ashwaubenon – the first in Wisconsin.

According to Alysha Lange, managing clinical director of the Ashwaubenon branch, the medical spa has 17 locations across five states in the U.S.

The services
Chapter offers a variety of non-surgical medical treatments, such as CoolSculpting, micro-needling and laser hair removal. 

Lange said clients can start out with a complimentary map consultation, which is guided by an aesthetic advisor.

“We also have it validated through dermal imaging technology where we can pull up an image and use evidence-based approaches to come up with the best treatment plan for the patient,” she said. “That is a main service here.”

After going through the initial consultation, Lange said a variety of different medical treatments are available for their individual treatment plan.

“We also offer the injectables – so the botox, the dermal filler, the hair restoration,” she said. “We also offer medical-grade facials, which our esthetician does. We have exfoliating peels, we do micro-needling and laser skin rejuvenation. So, a wide range of services.”

Though there can be misconceptions about certain medical procedures, such as botox, Lange said Chapter works to diminish those kinds of preconceived notions.

“Here at Chapter, our goal is to enhance one’s physical features,” she said. “We’re not here to change one’s look – it’s definitely a more natural appearance. I am willing to work with a patient on their desired look and their goals. So again, it comes down to that individualized treatment plan.”

Lange, a board-certified family nurse practitioner who received her bachelor’s and doctorate degree from the University of Wisconsin-Milwaukee, said she went through a 12-week aesthetics training with the company.

“I am trained in injections, Botox filler and hair restoration,” she said. “I’m also trained in various laser treatments and CoolSculpting as well.”

Laurie Clark, studio manager of the Ashwaubenon location, said Chapter also offers a membership program for its clients.

“I think our membership (The Circle) stands out,” she said. “(There’s) not a fee to belong. So, (clients) are kind of using us as a bank account. It’s their money, and they can use it on retail services. And once they join – let’s say their service was today – they just turn around to use that same money for their service.”

// Lange

Clark said clients will put $89 a month toward their membership, which they can either spend right away or save.

She said the members also receive 50% off laser hair removal, 15% off treatments and retail, a free monthly B-12 injection and VIP access when Chapter hosts events.

Community feedback
Lange said since opening a little more than a month ago – at 2350 S. Oneida St., Suite 101 – business amped up almost immediately.

“We have been so busy, which is excellent,” she said. “Everyone is excited to come in and see the place. The building itself is beautiful and modern. It’s fun. Everyone is so excited.”

Having a great team and work environment, Lange said, has also helped attract clients.

“I think the culture here (and) the people that work here are so intelligent and optimistic and want to empower the guests that walk in,” she said. “I truly believe they feel that.”

Lange said the amount of clientele the team has already received is indicative of the need for a Chapter in the area.

“I think when people think of medical aesthetics, they think of Los Angeles, Miami and New York,” she said. “The goal (of the studio) was to create a place for men and women to have access to quality aesthetic treatment. Chapter really looks for opportunities where aesthetic medicine is limited. So, just introducing that to this area (was good) for sure.”

For those who may be unsure about medical spa treatment, she said Chapter is a “judge-free zone.”

“They can feel comfortable in the skin they’re in,” she said. “I recommend the map consultation, so we can figure out what treatment would suit them best. And just come up with that individualized approach.”

About Chapter
Chapter Aesthetic Studio was founded by Melissa Rogne nearly 20 years ago in Fargo, North Dakota as Rejuv Medical Aesthetic Clinic.

“It started as one studio with the vision to make medical aesthetics accessible for anyone,” Lange said.

In 2020, she said Rejuv was acquired by The Aspen Group (TAG) – a healthcare group that encompasses several companies – and was transformed into Chapter. 

// Chapter Aesthetic Studio staff offers a variety of non-surgical medical treatments, such as botox, cool-sculpting and laser hair removal. Photo Courtesy of Chapter Aesthetic Studio

“We’ve been able to make this vision a reality, and studios are expanding across the United States,” she said. “There is aggressive expansion actually, with big plans for the rest of this year and 2024, (such as) opening up more and more studios.”

All Chapter studios are owned by TAG, but Lange said Chapter does offer a practice-ownership program.

“What that program allows is – for those in the clinical leadership role – the opportunity to partner with Chapter and become owners in the studios that they support,” she said “So, there are opportunities for growth. And I will say that the company is really looking for those with more of an entrepreneurial mindset to join the team and grow.”

To learn more about Chapter Aesthetic Studio and the services it offers, head to

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