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GRB focuses on inclusive customer service with Sunflower Network

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June 1, 2023

GREEN BAY – The Green Bay Austin Straubel International Airport (GRB) is taking its customer experience to new levels by becoming a member of the Hidden Disabilities Sunflower (HDS) Network – the second airport in Wisconsin to do so.

The HDS is a member-based organization of travel and tourism retailers, including more than 200 airports, that allows those with non-visible disabilities to discreetly let others around them know they may need extra patience or assistance.

“Hidden disabilities (neurological, cognitive, neurodevelopmental, auditory or sensory) can be challenging not only for those impacted by them, but also for those trying to provide service to someone with a disability,” Airport Director Marty Piette said. “That’s why at each of our airline check-in counters, and at the TSA checkpoints, Hidden Disabilities Sunflower lanyards will be available, for free, to anyone who wishes to wear one. You do not have to disclose or discuss what your disability may be, but it indicates you may need a little extra care or patience.”

Piette said staff throughout the airport are receiving information and training about the Sunflower program.

“We hope this program provides reassurance to travelers with hidden disabilities that they will be treated with care and professionalism,” he said.

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