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Growth spurt happening in Bellevue

Multiple development projects in various stages of completion along Monroe Road commercial corridor

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March 10, 2023

BELLEVUE – With approximately 25,000 vehicles traveling along the Monroe Road commercial corridor in the Village of Bellevue each day – it’s safe to say many have noticed the activity taking place in the area in recent months.

And according to Bellevue Community Development Director Andrew Vissers, it’s likely only the beginning of the new development the village sees in the years to come.

Vissers said there’s also been a “tremendous amount” of interest by developers in the land at the interchange of State Highway 172 and CTH GV (Monroe Road), one of the last largely undeveloped interchanges on the highway system.

He said it includes 400-plus acres on the north side of 172 that has been mostly agriculture in nature.

Vissers said the village invested in roads, utilities and stormwater management in negotiations with Costco in 2013, which has helped spur interest from other developers since.

“The infrastructure that’s been developed and the agreements with the landowners are what has allowed this to happen,” he said. “It seems like everyone wants to be in that area.”

Andrew Vissers

Vissers said with the high land value, the type of developer in the market for the land is limited. 

“Generally, we have seen the lots that have frontage on Monroe Road (County Highway GV) command asking prices between $750,000 to $1 million per acre for land transactions and values subject to location, size and shape,” he said.

Vissers said the Bellevue Village Board created the Tax Increment Finance District in 2013 for this area to aid in the development of it and to date has spent approximately $10 million in infrastructure work – roads, utilities, traffic controls – as well as studies, engineering/design and levee construction. 

“We never want to turn a good development away, but sometimes the market and the metrics don’t work out for smaller businesses (there),” he said.

However, Vissers said smaller businesses are always welcome in the village, and plans may be in the works for those businesses elsewhere.

He said specifics on potential future developments are not yet available to the public.

Vissers suggests checking the village’s Facebook page for future updates.

Projects currently under construction or moving through the review process, Vissers said, include – Club Car Wash (2193 Monroe Road), Culver’s Restaurant (2216 Costco Way), Panda Express (2276 Costco Way), Midwest Expansion Multi-Tenant Building (2298 Costco Way), Freddy’s Frozen Custard & Steakburgers (1920 Landmark Blvd.) and Nutex Green Bay Micro Hospital (2465 Monroe Road).
Club Car Wash
Vissers said Bellevue approved a site plan for Club Car Wash – which includes an approximate 6,045-square-foot automatic car wash with vacuum stations.

When complete, the facility will offer a variety of wash options that can be purchased individually or as part of a monthly unlimited membership option.

Vissers expects construction to begin in late spring or early summer, with a fall opening.

The company opened its first Wisconsin store in Fond du Lac in 2022, and its latest Wisconsin store opened in Neenah earlier this year.

Another one is currently under construction on Green Bay’s west side.

This rendering shows what the new Culver’s in Bellevue will look like when completed. Bellevue Community Development Director Andrew Vissers said construction can start as soon as a permit is applied for. Submitted Rendering

Culver’s Restaurant
The restaurant known for its ButterBurgers® and frozen custard is building a location in Bellevue, with construction expected to start soon.

The approximately 4,630-square-foot Culver’s Restaurant will include a drive-thru and a 128-person, dine-in seating capacity.

Vissers said construction will likely start soon, once they apply for the permit.

The Bellevue Culver’s will join the other 146 stores located in Wisconsin.

Panda Express
A site plan is under review for Panda Express, the fast, casual Chinese restaurant.

The plan includes an approximately 2,600-square-foot building with a drive-thru and 43-person, dine-in seating capacity.
This new location will mark the second in the Greater Green Bay Area – with the first being in Ashwaubenon.

Vissers said a timeline for completion will be released when the plans are approved.

Midwest Expansion
Real estate company Midwest Expansion is planning a multi-tenant property at 2298 Costco Way.

Vissers said the plans call for an 11,544-square-foot building with drive-thru capability for endcaps.

He said a site plan is under review for the property, which could house five to seven tenants.

Vissers said the company will likely begin construction as soon as they have approvals from the village. 

He said more details will be released as the project moves forward.

This rendering shows what Bellevue’s Freddy’s Frozen Custard & Steakburgers will look like when completed later this year. Submitted Rendering

Freddy’s Frozen Custard & Steakburgers
The Green Bay area’s first Freddy’s Frozen Custard & Steakburgers is currently under construction.

The 3,150-square-foot building will have a drive-thru, a 74-person, dine-in restaurant and a 12-patio-seat seating capacity.

As with most developments these days, supply chain issues have been a challenge for the 1950s-inspired burger chain, but Vissers said the project is on track for a July opening.

The Bellevue location will be the Badger State’s second Freddy’s location – the first being in Grand Chute.

Nutex Inc.
Vissers said Houston-based Nutex Inc. is currently constructing a 21,389-square-foot micro-hospital, a specialty hospital that provides individualized medical care, including ER services.

Vissers said the Bellevue hospital will be managed by local physicians.

Nutex representatives have said they want to work alongside the health systems in the Green Bay area to reduce congestion during peak hours when necessary.

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