Honored to be here, ready to work

The Business News Staff

Staff

September 7, 2022

Hello The Business News readers. For those of you who have already crossed my path along the way, “Hello again.”

For those who I have not yet had the pleasure of meeting, “Hello, it’s great to meet you.”

Guess the cat is out of the bag or the beans are spilled (take your pick) – I have assumed the role of editor for The Business News, and I couldn’t be more excited.

I can’t tell you enough how thrilled I am to be part of this amazing team, this long-standing publication and this dynamic greater Northeast Wisconsin community.

I look forward to bringing my more than 20 years of journalism and editing experience (eeks, I just aged myself there, didn’t I) to this strongly-supported publication – continuing the pieces that already make it great, while adding things to further its strong mission – focused coverage on the Northeast Wisconsin region.

I have a great passion for the written word, and though I’ll be working hard guiding a team of strong staff writers and freelancers, I plan to, as much as possible, keep my journalist voice in the paper as a writer.

I have a degree in mass communication with an emphasis in print journalism from the University of Wisconsin-Green Bay (UWGB). I have worked in pretty much all aspects of the media field including print journalism, broadcast journalism and public relations throughout the area – with print always holding a special place in my heart.

Before coming to The Business News, I was the editor of The Press Times, a weekly paper in Green Bay, as well as the overseeing editor of Green Bay City Pages and Healthy Living Magazine.

Under my leadership, The Press Times obtained the legal notices for nearly all municipalities and school districts within the Greater Green Bay area – thanks in no small part to the team I had the privilege of steering.

As editor, I pivoted slightly from the paper’s meeting-heavy focus and increased its human interest stories – highlighting the people, places, events and ideas of the Greater Green Bay area.

Also under my direction, The Press Times launched an internship program with UWGB that generated five interns over the spring/summer that I mentored – showing them each the ropes of a weekly newspaper business.

I am incredibly proud of the work I accomplished as editor of The Press Times, and I aim to bring that same passion, dedication and spunk to The Business News.

For those of you who don’t yet know my work, what I can tell you is, I do my very best to tell all sides of the story, keeping any bias out, focusing on the facts and striving to share the stories of the community, which I will continue to do here in my new role.
Looking toward what’s next for The Business News with me now at the helm – over the next couple of months, we’ll be lightly tweaking the publication, as we continuously look for ways to make it even better.

My goal is to intentionally keep readers in mind as we fill each paper – highlighting the stories of the Northeast Wisconsin business community and its people, while digging deeper into what’s next.

Drawing on the publication’s strong foundation, my team’s goal is to broaden it by revamping and growing our digital presence, which includes the launch of a cleaner and easier-to-use website; expanding our talented pool of writers and freelancers; and rework the paper’s page design to provide a better flow and easier readability.

What won’t change – The Business News’ values and high standards.

I am always open to ideas and enjoy talking with the many great people that make our little slice of the Midwest the exceptional place it is.

Please feel free to reach out – heather@thebusinessnews.com – at any time.

A little about me – I grew up in the Antigo area, but have called Northeast Wisconsin home for more than two decades. I have five children – ranging in age from 23 down to four – through a blended family. I’m an avid Green Bay Packers fan and am one of those “from-a-distance coaches,” who tell the players what to do through the television like they can hear me (btw, I know they can) and get ticked when they don’t. Sundays (and the occasional Monday and Thursday) are definitely Green and Gold days. 

Enough about me… tell me about you.

Until next time – take care Northeast Wisconsin.