Newly renovated Bergstrom Cadillac dealership opens in Madison

June 2, 2025

WISCONSIN – The state’s largest Cadillac dealership – Bergstrom Automotive at 1200 Applegate Road in Madison – is officially back open following renovations.

According to Executive Chairman John F. Bergstrom, this newly renovated dealership aligns with the Cadillac brand’s new “world-class luxury product and design” direction.

“The opening of this new, state-of-the-art facility marks an exciting milestone in our commitment to the Madison market and the luxury experience our Cadillac owners have come to expect from Bergstrom Automotive,” he said. “We remain focused on delivering an exceptional guest experience as part of our commitment to being the right choice for our guests’ automotive needs.”

The campus – located off the West Beltline at the exit of Fish Hatchery Road – also encompasses Chevrolet, used vehicles and a body shop repair facility.