
January 13, 2025
ASHWAUBENON – Since opening the Titletown District in 2017 – a 45-acre mixed-use development in the shadows of Lambeau Field – the Green Bay Packers have been focused on creating an area like no other in the community and the NFL.
Located in the heart of the district, the Packers Athletic Club (PAC) – a members-only fitness club set to open in April – Jackie Krutz, director of Titletown development, said will be the latest addition to that mission.
“In the overall vision of Titletown, it’s really providing and offering the community of Green Bay other amenities that aren’t necessarily found here,” she said.
Powered by the brand and culture of the Packers, Krutz said members will enjoy cutting-edge equipment, energizing classes and inspiring recovery areas, along with best-in-class amenities and facilities.
“While we have a variety of fitness-related programs or gyms in the area, we want to deliver an athletic club that is something unique and different and really enhancing the fitness experience that we’ve built within Titletown,” she said.
Krutz said the facility’s amenities and the overall experience are what will make the PAC stand out.
“We have cutting-edge fitness equipment, some of the newest equipment pieces you’ll find in the market,” she said. “The PAC is a separate business from the football side of things, but it is an entity owned by the Green Bay Packers organization, PackGB LLC.”
Included within a total space of 29,000 square feet, Krutz said the PAC’s workout floor features 15,500 square feet of cardio and strength equipment, two performance areas (including turf) and an expansive area for stretching or independent workouts.
“In addition to that, we’ll have two studios: one that will provide fitness classes and group fitness, such as yoga, boot camp and Reformer Pilates; and the other will be a separate section dedicated to recovery services like red light therapy, lymphatic roller machines, hydromassage chairs, Theraguns or anything to help the body recover after a workout,” she said. “We’ll also have personal trainers for those individuals who would like to utilize that service.”

Krutz said the indoor turf training space is designed for high-intensity interval training (HIIT) – which includes sleds, weights, medicine balls and other gear designed to enhance workouts.
“It’s a good size for a workout facility,” she said, adding that the remaining 13,500 square feet will be used for locker rooms, staff areas, walkways and the PAC’s cafe.
Krutz said the PAC’s curated fitness offerings – collections of workouts designed by fitness experts and tailored to the needs of members to help them achieve their goals – will be complemented by premium amenities, including a locker room, sauna, eucalyptus steam room, cold plunge and hot tub.
Additionally, she said towels, shower products and personal care essentials will also be provided for use every day.
Krutz said members can also unwind in the PAC’s relaxing lounge, make use of flexible co-working space complete with free Wi-Fi or enjoy craft coffees, an array of other refreshments and light snacks at the club’s café.
“Since the COVID-19 pandemic, there’s been a shift in the way that people work,” she said. “And within the community itself, there’s a lot of need for co-working spaces. In many of the gyms across the nation, they do have these lounge/work areas that have become very popular. Having it all-inclusive within the fitness realm (has become) a very large trend in many of these other gyms nationally for the last 10 years or so.”
Aiming for a spring opening
Krutz said the Packers Athletic Club will be housed in Titletown’s newest building, just east of the U.S. Venture Center, adjacent to Titletown’s football field.
She said it will occupy the building’s first floor and the southern half of the second floor.
Organizers broke ground on the project in spring 2024, and Krutz said it is on target to open April 2025.
Hours of operation for the PAC will be from 5 a.m. to 10 p.m. Monday-Friday and from 6 a.m. to 8 p.m. Saturday and Sunday.
“We plan to be open seven days a week, but hours are subject to change at the direction of the general manager that we hired,” Krutz said.

The size of staff, she said, may vary from time to time.
“It’s hard to say how many people we’ll have because, from a gym perspective, there’s a lot of contract workers, part-time workers and then full-time workers,” she said. “So, the numbers can vary based on the programming that we have and membership needs. We have a general idea, but that may be refined once the general manager we’ve hired comes in.”
Membership fees, Krutz said, have not yet been announced.
“But we are currently requesting that interested guests fill out our waitlist (form) to be the first to know once membership rates become available to the public,” she said, adding that that will most likely occur sometime in March, if not sooner. “People who sign up will also be informed of any and all other information or new membership developments when they become available, including tours of the PAC.”
Krutz said memberships are tailored toward individuals who are 16 years and older, and there will be no childcare services offered on-site.
Packers COO/General Counsel Ed Policy said the PAC will continue to elevate Titletown’s offerings and “enhance the community’s options for premier fitness experiences.”
“The PAC will join the excellence of the Packers brand with the vibrant, fitness-minded community we’ve built at Titletown,” he said. “We’re excited to welcome members to enjoy the club in 2025.”
Krutz said the Packers Athletic Club is designed for a “fitness-minded individual who really wants to have an overall experience that is tailored to their needs.”
“Having the Packers included in the whole idea of the gym itself, just really elevates everything,” she said. “If you enjoy the experience that you get here within Lambeau Field, as well as Titletown, that will definitely be infused within this club. So, anyone who really wants to have that overall experience, this is probably the place for them.”
Additional tenants
Also making its home in the new building are the offices of EUA (Eppstein Uhen Architects), which is relocating its Green Bay office from De Pere to Titletown this March.
EUA Vice President Doug Page said the architecture and engineering company partnered with the Green Bay Packers, an ongoing client, to design the new two-story, multi-tenant building currently under construction.
Besides the Green Bay area, EAU has offices in Milwaukee, Madison, Atlanta and Denver.

Page said EUA’s Titletown office will serve 40-50 employees on the northern half of the building’s second floor, opposite the second-floor activities of the PAC.
“EUA’s Green Bay employees are excited to move to Titletown, a location with such a rich and iconic history,” he said. “While we’ve enjoyed our time in De Pere, the new space will allow us to enhance our client and employee experiences.”
Page said EUA’s new office space is designed to support team-based projects, fostering collaboration and inspiring creativity.
He said it will feature an open-concept plan with multiple conference rooms and a flexible space that can adapt to accommodate the team’s needs while also encouraging interaction and knowledge sharing.
The break room, complete with a private patio, Page said, will offer space for both work and socializing.
A separate presentation room with a nearly 14-foot glass facade, he said, overlooks Titletown and Lambeau Field, providing a perfect setting for hosting clients.
“We thrive on collaboration and creatively elevating the unique potential of those we serve,” he said. “The new space in Titletown will advance this purpose and our pursuit of design excellence.”
In addition to the PAC and EUA’s offices, Krutz said the new building will also include a small café – Titletown Daily Grind – which will offer to-go service of craft coffee, smoothies and snacks to the general public.
This cafe, she said, is separate from the cafe within the PAC.