String cheese opens the door to authentic partnership
PLYMOUTH – A song about string cheese has struck a chord with Sargento, leading the Wisconsin company to sponsor “American Idol’s” season 24 winner, country singer Hannah Harper. “When we first heard Hannah’s song ‘String Cheese,’ we immediately saw an authentic connection to the Sargento brand,” Jeremy Schellin, Sargento’s general manager of consumer products, said….
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