
October 28, 2024
EAU CLAIRE – Royal Credit Union (Royal) was recently recognized by the Marketing Association of Credit Unions (MAC) for several of its recent marketing campaigns.
Royal Credit Union received the following recognitions:
- Social Media: Influencer Campaign (gold) – credit union staff said this campaign was a great success in increasing user engagement on Royal’s social media profiles.
- Financial Education: Money Donuts Podcast (silver) – Royal’s Money Donuts podcast promotes financial well-being by sharing educational and informative content, often from subject matter expert Royal team members.
- Business Development: Employer Partnership Program (bronze) – Royal partnered with local organizations and businesses to offer employees discounts and perks on financial products and services.
Royal was presented the awards at MAC’s annual conference earlier this fall in Hollywood.
The credit union was chosen for the awards by a panel of judges who selected winners based on their creativity, strategic effectiveness and overall impact.
MAC Chair Lynne Jarman-Johnson said the awards showcase the exceptional marketing strategies that credit unions are leveraging to better serve and engage their members.
“We are honored to celebrate the dedication, creativity and success of these projects and campaigns, which truly embody the cooperative spirit of credit unions,” she said.