Vyper Industrial moves into its new 65,000-square-foot facility

Rich Palzewic

Staff

December 1, 2025

WRIGHTSTOWN – After more than five years of manufacturing its industrial chairs and shop equipment in a handful of facilities throughout the Green Bay area, Vyper Industrial has finally found a home in the Village of Wrightstown.

CEO/Co-founder Dayne Rusch said the move is a permanent one for Vyper.

Following a year of construction, Vyper Industrial – which is owned and operated by Rusch and his brother, Dylan – officially opened its new 65,000-square-foot facility in the Brown County village of a little more than 3,100 people, with a ribbon-cutting ceremony last month.

The Business News first shared the Rusch brothers’ story – which started with the sale of their first chair in July 2020 – in its Sept. 5, 2023, issue, and provided an update in the May 14, 2024, issue, highlighting Vyper’s growth into a global producer of “100% American-made shop products.”

“It’s been quite the journey,” Rusch said.

The new facility (496 E. 41 Frontage Road), he said, is a testament to Vyper’s continued success and upward trajectory.

“Bayland Buildings was so great to work with on this project,” he said. “Obviously, with a project of this size, there were a few bumps along the way, but overall, it went great.”

From starting the company out of his apartment, to moving into two separate facilities in Green Bay – the last being at 2545 Larsen Road – Rusch said it feels good to now call Wrightstown home.

“Of the 65,000 square feet, it’s two floors with office and warehouse space,” he said. “The story of this space goes back quite a few years. I can’t tell you how many times I had driven by this empty lot [along Highway 41] and wondered why no one built there – here we are.”

Rusch said the plane hanging from the ceiling in the lobby at Vyper’s new facility is more than just a decoration – it’s a tribute to his family’s legacy.

“That was my grandpa’s plane, and it’s been in the family for many years,” he said. “It was nothing what it looks like now. It was sitting behind a barn and torn apart – it was pretty much just a body.”

Rusch said when his grandfather passed, his father immediately took action – bringing the project home and teaching himself how to build the wings, engine, body and other components.

“He finished it as a tribute to his dad,” he said. “When we designed the lobby – the plane was just sitting in his attic collecting dust – we designed it to make sure the plane could fit.”

Rusch said his grandpa never flew the plane, but his dad had it tested several times.

“It actually flew six or seven times,” he said.

Humble beginnings

Rusch said he still has a clear recollection of Vyper’s first sale – an online order from a man named David.

“I called my dad, and I was almost crying,” he said. “I was excited, because someone saw the value in what we were doing and was willing to spend his hard-earned money on one of our chairs. Our second customer was a guy named Phil – he bought eight chairs for his ranch in Texas after he saw us at a trade show.”

Still working out of his apartment at that time, Rusch said he would do anything to make a sale.

“I’d be driving home and would get a phone call from someone who wanted a chair right then – I needed the sale,” he said. “I’d pull over, pull out my computer, find a Wi-Fi hotspot on my phone and take the order. I couldn’t wait 30 minutes to get home because maybe during that time, the customer might have changed his mind.”

When Vyper moved into the Larsen Road facility in Green Bay near Northeast Wisconsin Technical College, Rusch said he knew that within two years, they would require more space.

Though Vyper is still settling into its new 65,000-square-foot facility, Rusch said future expansion is likely as the company continues to grow.

“When we moved into this building, I thought, ‘In one year, we’ll be expanding,’” he said. “That’s my projection. There are 16 acres total, and I think we took up about half that with this build. We still have more space to grow.”