Weinbrenner’s $14.5-million facility breaks ground this month

September 2, 2024

MARSHFIELD – Construction begins this month on Weinbrenner Shoe Company, Inc.’s (Weinbrenner) new $14.5 million manufacturing facility on Commerce Drive in the Mill Creek Business Park.

The new facility is expected to open in late 2025, coinciding with the company’s 90th anniversary.

Ellis Construction will serve as the designer and builder for the 

With the focus of the 70,000-square-foot building being employee health and productivity – Jeff Burns, president of Weinbrenner, said the production floor will be modernized to accommodate equipment with safety and technology upgrades.

The facility is expected to bring 35 new jobs – which Burns said will expand Weinbrenner’s current workforce of 120 to more than 150.

Burns said Weinbrenner – which was founded in 1892, making it one of the oldest shoe companies in the country – takes pride in being a Wisconsin-based business, and the construction of the new facility isn’t just about increasing capacity, it is also about making it a great place to work. 

Expansions, he said, have enabled the company to sustain growth and meet the rising demand for Weinbrenner’s Thorogood footwear.

“Weinbrenner has employed hundreds of folks here in Marshfield over the years, and thankfully, with their large investment and commitment to stay right here, we will be able to celebrate hundreds more over the years,” Marshfield Mayor Lois TeStrake said.