FifthColor designed, installed signage for U.S. Women’s Open

June 16, 2025

SHEBOYGAN FALLS – FifthColor designed and installed more than 500 signage activations at the 80th U.S. Women’s Open at Erin Hills in Erin. 

Justin Webb, president/owner of FifthColor, said the project spanned countless hours of planning and design work – as well as 200 hours of installation and almost 100-plus hours for disassembly.

Webb said this isn’t the first time FifthColor took over at a large-scale golf event – as it has a long history of managing signage for the PGA Championship.

Debuting at the 2025 U.S. Women’s Open at Erin Hills, Webb said, were:

• SEG venue IDs to identify specific key hospitality locations throughout the tournament
• Photo-op display with acrylic inserts
• Updated archway entrance showcasing the 80th year of the U.S. Women’s Open

“As with everything we do, our goal is to elevate the brand in a way that creates a real, immersive experience – not just for our clients, but for the people they’re trying to reach,” he said.

For an event of this scale, Webb said signage plays a huge role in the guest experience.

“Every detail – from wayfinding to final installation – was intentionally designed to guide, impress and leave a lasting impression,” he said.

Webb said the focus of golf event signage is to create elements that are visually appealing but also durable, built to perform and designed to elevate with high-quality graphics while also playing an important role in guiding the fans through the venues.

“From bold visuals to immersive fan experiences, our team worked tirelessly to make every moment unforgettable,” he said.