Sadoff & Rudoy Industries achieves Green Masters status

Cheryl Hentz

Contributor

December 1, 2025

NORTHEAST WISCONSIN – Sadoff & Rudoy Industries, LLP has achieved Green Masters status through the Wisconsin Sustainable Business Council (SBC).

Jason Lasky – president of Sadoff E-Recycling & Data Destruction/Suncoast Communications and executive vice-president of  Sadoff & Rudoy Industries, LLP – said the designation underscores the company’s ongoing commitment to strong environmental, social and governance (ESG) performance and reinforces its role as a leader in sustainable business practices.

Green Masters

According to SBC Executive Director Jessy Servi Ortiz, the organization’s signature Green Masters Program® is an online tool and self-certification program that gives businesses a framework in which they can define, prioritize, measure and manage their sustainability performance, integrating sustainable practices into their core operations. 

Servi Ortiz said the program also assists businesses in communicating to themselves, their employees and customers, other stakeholders and the general public, their positive environmental, social and economic impacts. 

“Aligned with internationally recognized standards, [the Green Masters program] drives continuous improvement and sustainable success,” she said. “For more than 15 years, the program has helped [nearly 400] companies build credible and impactful sustainability initiatives, and we are proud to see companies like these paving the way for a more sustainable future.”

Servi Ortiz said the program takes into account much more than just the things a company does that affect the environment – focusing just as much on sustaining the business itself as on sustaining the planet.

“It takes a wide-range view overlooking what we classify as environmental topics, social topics, which include how a company treats their employees, how they treat their customers and customer welfare,” she said. “The program also covers supply chain issues, leadership and governance.”

The program, Servi Ortiz said, frames sustainability in a wider context, encompassing environmental practices, as well as internal business challenges like hiring, retention and other workforce factors.

“Our lens on sustainability is broader than just the environment,” she said.

Beyond ‘good enough’

Lasky said Sadoff & Rudoy Industries, LLP – which has nine locations, five of which are in Wisconsin, including Oshkosh and Fond du Lac – has been participating in the Green Masters program for about five years, noting that sustainability aligns closely with the company’s core values.

“We desire to participate every year,” he said. “It’s not required by anyone or anything, [but] it’s a way that our company can promote what we do every day in our corporate structure, in our business and in our community, and it’s how we behave proactively and ethically surrounding our interactions with the environment.”

Observing how similar businesses operate, Lasky said Sadoff chose to set its own bar well above the industry’s norms. 

“We don’t hold ourselves to a standard that we feel is riding any lines or is ‘just good enough,’” he said. “We hold ourselves to a standard that we feel we need to live within our community – and that’s pretty high. We do it first, for the communities we live in and for ourselves, and second, for our employees. We want to be good stewards in our community – and that starts at home.”

Servi Ortiz said the Green Masters program is a business-level sustainability certification that ranks participants in four tiers based on how fully sustainability is integrated into their operations: Adapting, Advancing, Maturing and Green Master.

The Green Master designation, she said, signifies that an organization has a strong handle on its material sustainability issues, embraces a fully integrated approach and actively contributes to broader sustainability progress.

Sadoff, Lasky said, was one of 21 companies throughout Wisconsin that achieved Green Master status this year.

“In the past, I had only qualified our electronics recycling business – Sadoff E-Recycling and Data Destruction,” he said. “[But], last year, for this new cycle, and with the help of the Wisconsin SBC, which was very supportive, we rolled in our corporate approach for Sadoff Iron & Metal Company.”

Lasky said Sadoff’s plan to include both its e-recycling operations and its legacy metals business was approved, reflecting a natural next step for the company.

“We’ve built our e-recycling side on the foundation of our legacy company, so the corporate structure carries through the entire company,” he said. “It just made sense for us to incorporate ourselves as a larger entity, or multiple entities.”

To participate in the Green Masters program, Servi Ortiz said, companies are required to select a pre-determined number of categories in which they want to track their progress. 

Lasky said some of Sadoff’s focus areas involve employee training programs and benefits, while others relate to the products the company handles or produces.

“Others are related to the recyclability of a company’s products, electricity savings or logistical savings from a fuel standpoint, etc.,” he said. “It’s kind of taking a pulse of various aspects of how we run our business, how we participate in our community, how we govern our business and how we allow access to information as well.”   

Doing business the sustainable way

Lasky said achieving Green Masters status is no small feat – requiring a comprehensive review of a company’s sustainability practices across multiple areas, including:

• Environmental impact – including factors such as energy consumption, waste reduction and emissions. Lasky said Sadoff has long been committed to minimizing its environmental footprint through responsible e-recycling and data destruction processes.
• Social responsibility – which encompasses a company’s relationships with its employees, customers and the community. Lasky said Sadoff prioritizes fair labor practices, ethical sourcing and community engagement.
• Governance – refers to a company’s leadership, ethics and transparency. Lasky said Sadoff maintains high standards of corporate governance and is committed to operating with integrity.

Lasky said Sadoff underwent a rigorous assessment process to demonstrate its commitment to these principles, which involved:

• Completing a comprehensive self-assessment – evaluating its performance across a range of sustainability indicators
• Providing supporting documentation – submitting evidence to verify its claims and demonstrate the effectiveness of its sustainability initiatives
• Participating in a third-party review – an independent panel of experts reviewed Sadoff’s submission to ensure it met the Green Masters Program’s stringent standards

As a family-owned business with family living in the communities it operates, Lasky said Sadoff has long prioritized environmental responsibility and sustainable practices.

Lasky said the growing awareness and emphasis on “green” practices have allowed Sadoff to highlight the sustainability efforts it has long maintained and reach a wider audience.

“For example, a lot of people pass our scrapyards every day, and they think of us as junkyards,” he said. “But when they really get to understand what we do and the inter-relationship that we play in American manufacturing, it’s a different scope. Not only that, but it’s how we hold ourselves to a certain caliber that when people come through our facilities, there’s a noticeable appreciation for the fact that we’re different from what they’ve seen in other places.” 

Lasky said that includes maintaining clean facilities, keeping equipment in good condition and related operational standards.

“We do that because we know that we’re better for being that way and behaving that way,” he said. “We can save more money by being and behaving that way. We can also be better for our communities by doing that. And, frankly, it’s just a better way of doing business. And it’s how we, as a family business, have stayed in business for 79 years and how we stay relevant.”

Achieving Green Masters status, Lasky said, is not the end of Sadoff’s sustainability journey – but a part of Sadoff’s continuous push to enhance its sustainability practices.

Sadoff, he said, will continue to:

• Track its progress – monitor its performance on key sustainability indicators to ensure it is meeting its goals
• Identify areas for improvement – actively seek out opportunities to enhance its sustainability practices
• Engage with stakeholders – continue to communicate its sustainability efforts to its customers, employees and the community

Lasky said Sadoff’s achievement of Green Masters status is a testament to its dedication to sustainability.

“By prioritizing environmental and social responsibility, Sadoff is not only making a positive impact on the planet but also setting a high standard for businesses across Wisconsin,” he said.