Serendipity finds its home in downtown Marshfield

Lori Kaye Lodes

Contributor

April 13, 2026

MARSHFIELD – A new artisan consignment boutique is now open in downtown Marshfield. 

Located at 211 S. Central Ave., Suite A, Store Manager Angela Taves said Serendipity features local handmade goods and resale items, with a focus on variety and one-of-a-kind pieces.

Taves said the boutique is designed to feel less like a traditional retail space and more like a cozy, lived-in home, with displays arranged to encourage customers to slow down and browse.

She said the storefront – led by herself, Barb Weber (store manager), Kris Leonhardt-Kobs (accounts manager) and Peggy Sue Behselich (marketing manager) – focuses on unique finds, while also supporting downtown Marshfield.

In addition to balancing full-time jobs, Taves said they operate Serendipity as a passion project alongside store assistant and intern Evan Iwaszczenko.

“A couple of us have been doing research on boutiques for many years, so it was just a matter of what would benefit the downtown and what we can expand into [in terms of products] over time,” she said.

A curated mix of meaningful finds

Taves said Serendipity works with local makers and collectors to offer a mix of vintage items and modern handmade goods.

From local honey and automotive décor to earrings, books, quilts and birdhouses, she said the store offers a wide range of items.

Many items, Taves said, are crafted by local artisans, including pieces created by members of the Serendipity team themselves.

“Just as we came together by a stroke of serendipity [to open the store], we hope customers find that perfect treasure they didn’t even know they were looking for,” she said. “We want people to feel like they’ve stumbled into something special, where every corner invites curiosity, and every item is a meaningful, unexpected find.”

With that in mind, Taves said displays are refreshed regularly to ensure a new experience with each visit.

New offerings, she said, are added as they make sense, leaving room not only for intention, but for chance.

“Our boutique promises to have pleasant surprises with each purchase, which is what led us to the reason for the store name,” she said.

Supporting makers and shoppers alike

Taves said the boutique gives local artisans a place to connect with customers looking for handmade goods.

She said the shop also aims to offer options for hard-to-buy-for shoppers.

“It gives [customers] a place to look at the items up close and personal and hopefully find something they never knew existed,” she said. “It gives the maker a place to sell their items, without all of the legwork and commitment [of opening their own storefront].”

Taves said that intentional approach has resonated with customers, who often note the cozy atmosphere, thoughtful displays and changing selection.

A natural fit in The Vault

When searching for a location, Taves said they were drawn to Main Street Marshfield and ultimately found a home within The Vault, a contemporary multi-use office and community hub designed to support entrepreneurs and business professionals.

Beyond the visibility the space provides, she said the community aspect has been equally meaningful.

“It has a truly vibrant atmosphere, and the other residents are a great source of support,” she said.

Taves said that sense of connection extends beyond the building, with the team participating in events such as Snowfest and planning further involvement in Main Street programs.

“We want to support Main Street as much as they have supported us,” she said.

Though Serendipity serves the immediate Marshfield area, Taves said they also hope to draw visitors from roughly a 30-mile radius and beyond.

“We would like to see visitors from all over the state come to see downtown Marshfield as a great shopping area – and that includes the Wenzel Family Plaza,” she said.

To continue to build awareness, Taves said the store advertises locally and maintains a presence on Facebook, though those efforts are just a starting point.

Head to shopserendipitymfld.com or find Serendipity Marshfield on Facebook for more details.