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GENEX, Genetics Australia forge joint venture

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July 12, 2023

SHAWANO – GENEX – an agricultural cooperative headquartered in Shawano – and Genetics Australia – Australia’s largest artificial breeding supplier cooperative based in Camperdown, Victoria – finalized a strategic joint venture July 1. 

This enables GENEX and Genetics Australia to form a cooperative-to-cooperative relationship and deliver even more value to their members, customers and stakeholders.

Through this partnership, Genetics Australia will gain access to a wide range of products and services from GENEX, including genetics derived through the PEAK Genetics breeding program – which will enhance Genetics Australia’s ability to deliver high-quality genetics to its members and customers.

In addition, the joint venture grants URUS (GENEX’s holding company) A.I. market channels access to Genetics Australia’s grazing genetics and local Australian semen production capabilities, along with the opportunity to expand its global footprint.
“This joint venture is a testament to our commitment to drive innovation and deliver top-notch genetic solutions to our members and customers,” Huub te Plate, CEO of GENEX, said. “Genetics Australia shares our passion for excellence, and we’re excited to combine our expertise and resources to shape the future of the cattle genetics and reproductive services industry.”

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