February 21, 2024
MADISON — The Wisconsin Bankers Foundation (WBF) recently named Fond du Lac-headquartered National Exchange Bank & Trust as its 2023 Financial Education Innovation Award recipient.
The award was presented to National Exchange Bank & Trust representative Jaclyn Rutkowski during a special luncheon earlier this month at the Wisconsin Bankers Association (WBA) Bank Executives Conference.
“Too often, people are reluctant to talk or ask questions about finances,” Rose Oswald Poels, WBF chair and WBA president/CEO, said. “Through its ‘It’s OK not to know’ campaign, National Exchange Bank & Trust has shared useful financial resources in a fun, accessible way.”
National Exchange Bank & Trust’s multi-media financial education campaign, titled “It’s OK not to know,” ran across digital and social media channels, including TikTok, Facebook and Instagram.
The campaign was designed to engage community members who may not yet feel confident in their financial literacy.
Featured content covered topics, such as “pay yourself first,” “zero-based budgeting” and the difference between an adjustable-rate mortgage (ARM) and a fixed-rate mortgage.